Help for Heroes and Tennent’s on a mission to raise £500,000 with launch of charity beer

HELP for Heroes has joined forces with the historic Tennent Caledonian brewery for the launch of an official new beer for the charity - which aims to raise £500,000 to support the UK’s wounded servicemen and women.

Beer drinkers are being urged to make a difference this Christmas and throughout 2014 by picking up packs of Help for Heroes endorsed Tennent’s Original Export in Asda stores across the UK.

Over the next year, every penny of Tennent’s profit from this charity edition of the beer will go directly to Help for Heroes – which offers wide-ranging support to those who have suffered life-changing injuries and illnesses whilst serving our country. This is provided through grants to individuals, other Service charities and four Recovery Centres across the UK which will offer support for life.

Tennent’s Original Export is a premium beer brewed in Glasgow using the finest natural ingredients. It has been specially packaged for the campaign in a newly designed bottle featuring the blue Help for Heroes logo alongside the iconic red T of Tennent’s.

The campaign couldn’t be more fitting for Tennent Caledonian. There are few products around today that could be enjoyed by UK troops hundreds of years ago, but Tennent’s beer is one of them. The Glasgow-based brewery has been producing and exporting fine beers since 1740.

As the 100th anniversary of the start of WW1 approaches in 2014, the business was inspired to do its bit for today’s injured servicemen and women in need.

Paul Bartlett, C&C Group corporate affairs director added: "We are enormously proud to be launching this new pack in partnership with Help for Heroes and to be supporting such a worthwhile charity in the UK. Tennent’s is a brewery with a great heritage of making and sending beer overseas, and that includes during the first and second world wars. It’s fitting that we do something to support today’s wounded heroes. Having spent some time with the Help for Heroes team and the wounded they support, it’s clear to me that every penny raised really does make a difference in providing the lifelong support that they and their families need. Tennent’s Original Export is also a great beer that we know UK drinkers will enjoy so we hope they’ll pick up a pack and join us on our half a million pound mission."

Help for Heroes endorsed Tennent’s Original Export is available at UK Asda stores priced at £8 per 12x300ml pack. At least 50p from the sale price of each pack will be contributed to Help for Heroes Trading Limited which Gift Aids all of its taxable profits to Help for Heroes.

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