CHRISTMAS and the New Year can be a sad and lonely time for those who live alone and are isolated.

This Christmas loneliness, may affect up to 8,500 older people, living in Cardiff and the Vale of Glamorgan.

Images in the press and on the television of happy families having a wonderful time can be a harsh reminder of how life isn't as joyful and happy as an older person might hope for. This time of year can be particularly difficult for those who have been bereaved as they are reminded of memories of happier Christmases past.

Loneliness and Social Isolation adversely impacts upon an individuals quality of life and wellbeing affecting physical and psychological health. Lonely and socially isolated older people are more at risk of high blood pressure and depression. Loneliness is also linked to a higher incidence of dementia.

Friendly AdvantAGE is a befriending project led by VCVS and funded by the Lottery. The project uses volunteer befrienders to reduce loneliness and social isolation for older people.

If you are or you know of anyone who would benefit from having a volunteer befriender, contact Sandra Roberts, project manager or Cath Haines, project assistant on 01446 741706 or email Sandra@valecvs.org.uk or cath@valescvs.org.uk