NATUZZI has opened its first UK dedicated Re-vive store.

The 100 square metre pop-up store, situated within St David’s Shopping Centre, Cardiff will showcase 18 Re-vive chairs including all the signature styles of the performance recliner Re-vive on show in a mix of leather and fabric finishes.

The new concept store is in very good company, set close to the Apple Store and facing John Lewis.

The shopping centre (which is the largest in Wales) boasts many leading premium brands amongst its 180 retailers including Bose, Fossil, White Company, Ecco, Hugo Boss, Radley, Kurt Geiger, Vivienne Westwood and Jo Malone.

Liz Mynett, manager of the Natuzzi Cardiff Bay store says: “This is an extremely exciting project for us, in a year where our family celebrates 25 years in partnership with Natuzzi, and seven years after our first retail venture.

"The initial market reaction gave us the confidence to showcase Re-Vive in its own dedicated environment.

"The high traffic flow of St David’s will also help raise brand awareness.

"St David’s has also been the choice of BMW’s new pop-up store to launch the new electric i-3.

"We look forward to welcoming St David’s Shopping Centre visitors to enjoy Re-vive and comfort that defines the strapline ‘Love doing nothing’.

"Natuzzi’s Re-vive collection was launched in April 2014 and has been extremely well received by industry colleagues, consumers and journalists.

"Re-vive, the world’s first ever performance recliner developed by Natuzzi, boasts unique features such as Natuzzi’s Responsive Recline (a weight compensating mechanism that allows reclining with perfect balance), dynamic arms and full 360-degree range of movement in the base and a tilting ottoman."

The new Natuzzi Re-vive store opened on February 9.