A BRIDAL shop in Barry has found an innovative new way to promote Remembrance Sunday this weekend.

Wynter Isabelle wedding boutique in Park Crescent, Barry, have unveiled a new window display designed to pay tribute to members of the Armed Forces who died defending the United Kingdom.

One side of the shop front has been adorned with a flood of poppies on a bed of red silk, with the main centrepiece being a bright red, poppy inspired dress.

Shop owner Jess Hill, 31, said she felt it was important to get involved with an event like Remembrance Sunday, saying she wanted to find an alternative way of getting people to donate to the cause.

“I’ve always been quite creative and this is something that I’ve always wanted to do,” she said.

“Window displays and visual merchandising is something that I always have ideas in the back of my head for that I know I’m going to do in the future.

“I always wanted to do something for Remembrance Sunday. I remember seeing something a few years ago that a bridal shop did to honour it in America, and when I saw the red dress I thought, that’s perfect!

“I wanted it to look like a sea of poppies and the red dress just gives it real impact.”

The dress, which has been loaned in by Wynter Isabelle from UK based designer Eternity Brides, is temporarily available to buy in store, but Ms Hill says that the message it is supposed to send is more important than making a sale.

“It is available to order if somebody wanted it, but it’s not really about that,” she said.

“It’s about Remembrance Sunday, not the shop. It’s about raising money.

“We’ve had a quite a few people stopping outside. If you can make awareness of it and you can help then you should.

“If it reminds one person to buy a poppy, then that’s a good thing.”

The display is set to remain until the middle of next week.