Penarth entrepreneur sees 60 per cent hike in business over last year
1:44pm Tuesday 3rd September 2013 in Penarth news
PENARTH is a haven for successful businesses and professionals alike but one Penarth entrepreneur has seen his child development organisation make a 60 per cent hike in the last year alone.
With the new school year starting earlier this week, it’s an important time of year for children and parents – and also Superstars founder James Taylor.
The Redlands Road resident has secured contracts with an additional 170 schools across Wales and the South West of England for his company which provides schools with subject specialists in P.E, drama, music, art and modern foreign languages.
Dad-of-two James set up Superstars in 2005, aged just 21, with a £1,000 birthday present from his parents.
He had just graduated from Cardiff University with a degree in child psychology, and travelled the world working with children.
A year later he was named the Shell Livewire Young Entrepreneur of the Year.
James said: “Deciding to set up my own business at the age of 21 from my birthday money was certainly a nerve racking experience, especially considering I had never studied anything business related in school.
“However, after helping children in Africa, I knew that my passion would ultimately lead to a successful business.”
James also won the Daily Mail Enterprising Young Brit Award, while Superstars has racked up a host of industry honours, including Best Small to Medium Sized Business at the UK-wide Best Business Awards, and Small Business of the Year in the Nectar Business Small Business Awards.
James said he often visited to schools with children who don’t want to take part in PE.
“But by finding the right activity for the child and encouraging them, you can transform a child who hates PE into someone who loves it,” he said.
“By taking part in the activities we provide it really does help children interact with one another and develop new and hidden talents.”
Superstars capitalised on the legal requirement for schools to give teachers 10 per cent of their time away from class for planning, preparation and assessment (PPA) by alleviating the gap in service.
Recognised by Ofsted for raising the standards of learning in its specialist subject fields, the business has grown year on year since its inception and shows no signs of slowing down.
“I’m delighted that we are working with even more schools to date and this is all down to the great team I have at SuperStars,” added James.
James and Superstars offer help and advice to parents who may be facing challenges with children attending new schools.
To receive advice email email@example.com
For more on Superstars see www.super-stars.org.uk