ANYONE who possesses one of the Shop in Penarth (SiP) loyalty cards could be £10 better off this month.

SiP organiser Tricia Griffiths said: "All people have to do is present their card at any business which displays the round SiP sign and ask if they are a winner."

Ten vouchers are available to be won and they can be exchanged in any of the Shop in Penarth businesses.

A new leaflet is currently being produced, but participating businesses and offers can be seen at

The SiP scheme has grown steadily over the last three years and now has 70 participating businesses across the town, each offering a discount of some kind to SiP card holders.

The main aim of the SiP card is to encourage people to support local shops and professionals, which in turn helps the local economy.

SiP is part of the environmental organisation Gwyrddio Penarth Greening (GPG).