A CAMPAIGN highlighting the many reasons why vulnerable people become homeless has been backed by The Apprentice star Alex Mills.

Cymorth Cymru, the umbrella body for organisations working with vulnerable people, launched it's annual awareness raising campaign ‘Life Begins at Home’ on World Homeless Day, October 10.

The 'Life Begins at Home' campaign highlights the reasons why people may face difficulty in maintaining a stable home, and raises awareness of the many services in Wales that are available to help.

Cymorth Cymru is asking people to spread the word and raise awareness about the campaign. To take part, simply write down what home means to you, take a snap and share on Facebook or Twitter using the hashtag #lifebeginsathome.

The Apprentice star Alex Mills, who has family that live in Dinas Powys, has backed the campaign by posing for a photo saying "Home is... where I'm sometimes right!!"

Cymorth Cymru Director, Auriol Miller, said:

"Having a stable home plays a crucial role in enabling people to lead independent, successful lives, and contribute positively to society. However, for many people and for many reasons, maintaining a safe, secure home is not always possible without help.

"Cymorth Cymru members and partner organisations play a crucial role in preventing homelessness in communities right across Wales. They are not always well known to the public, but the patient, painstaking and tailored support our members provide is hugely important and helps people who are marginalised or at risk of homelessness build or rebuild the kinds of lives we all want for ourselves, our friends and families.

"This is what our Life Begins at Home campaign is all about – raising awareness of these vital services and the fantastic work that they do with some of Wales’ most vulnerable citizens – as well as highlighting the reasons why people may become homeless, and the importance of having a safe, secure home."

She added: "Many of us take having a home for granted, but not everyone is that fortunate. ‘Home’ is a universal concept and we’d love as many people to take part in the campaign as possible. Just tell us what your home means to you, share this on social media and help get the message out. It’s a simple way to show your support for those people who may not have anywhere they can really call home.’

ENDS