A MEDIA marketing company from Penarth has been named as finalists for a national marketing award.

The Media Angel who are based in Avon House on Stanwell Road, have been shortlisted in the finals of the CIM Marketing Excellence Awards.

Their work has been shortlisted amongst campaigns run by the likes of Appletizer, The Happy Egg Company, Virgin Media and 02 on a UK wide scale.

Their efforts on Sully-based T? Hafan’s legacy campaign have seen to the finals set to take place in London.

T? Hafan Legacies have become a key income stream for the charity, generating around 70 per cent of annual individual giving income over the past few years.

The Media Angel was appointed to take care of Legacy and devise a campaign that would help the charity raise vital funds through pledges.

The team used new and traditional media marketing methods including video on demand, print press and direct mail to maximise an extremely precious budget.

This generated returns of over 300 per cent for the charity.

Managing director Alison Debono said the team was "beyond thrilled" and "over the moon" to be nominated and hopes this is an "inspiration to other small, hard working agencies."

She said: "We are now so excited to raise the national profile of our small but brilliant organisation and of this case study which demonstrates what can be achieved from maximising precious budgets, selecting the most affordable and appropriate media.”

“In this case, a simple mix of new digital media and more traditional, popular methods such as press raised the profile of T? Hafan and their schemes for donating to impressive ends - achieving amazing over-delivery on targets.

"The campaign delivered an overwhelming 300 per cent more than the proposed target and we genuinely feel this case study is an inspiration for charities nationwide."