PENARTH Town Council and event specialist Genero Group have joined forces on a trial delivery of the town's busy public events calendar.

Councillors at Penarth Town Council have passed agreement that Genero Group - whose UK headquarters are in Penarth - will pilot the evolving working relationship which currently sees the production arm of the company provide much of the infrastructure for public events in the area.

Genero Experiences will now combine their expertise in international event styling and management, with those of working colleagues at the town council to provide an extra dimension for attendees of the year’s events

Commenting on the partnership, Pete Leckie MD of Genero Group said: "Genero’s commitment to the local community is one of our top priorities. I’ll be very proud to see our team delivering the usual Genero magic closer to home this summer."

The agreement has recognised that the company will support with appropriate commercial sponsorship opportunities alongside their commitment to delivering added value and enhanced experiences for residents and attendees.

Council leader, Mike Cuddy said: "We have a deep-rooted responsibility to the Penarth community to provide the best possible event to them in the most cost-effective manner. I’m very pleased to welcome Genero to work alongside our team to provide a new and exciting version of traditionally well-loved activities."

Announcements are to follow regarding upcoming events, including Picnic Penarth.