AFTER launching Dementia Friendly Penarth last week, the Penarth Times and the Penarth Dementia Friendly Steering Group are meeting businesses who are joining the campaign.

As this week is Dementia Action Week, there have been several Dementia Friends sessions held at Penarth Library for residents and businesses to attend and learn how to help those with the disease.

One of the first local businesses to join the campaign is the Snowdrop Independent Living Shop. The shop provides mobility aids and equipment to help people live in their own homes as independently as possible.

Located on Windsor Road, the manager of the shop Lynne Jakeway said being Dementia Friendly will help their customers and allow staff to give them the service they need.

Ms Jakeway said: "The team at Snowdrop are excited about helping to make Penarth Dementia Friendly.

"We want to give our customers the best service in a friendly environment and see becoming ‘Dementia Friendly’ as something that’s really relevant and of benefit to our clients and their families.

"I attended a ‘Dementia Friends’ session at Penarth Library and found it excellent. More of our team attending the sessions this week and I’d highly recommend anybody interested becoming a ‘Dementia Friend.’"

Speaking to the Penarth Times last week about the campaign, Philip Batchelor said: "“Local businesses and members of the community can get involved to make the town a better place for people and their carers.

“We know that there are many elderly people here and many of those who suffer from dementia could be feeling socially isolated. "Knowing that there’s a friendly face that they can turn to will really give them a boost and add to their quality of life.”

If you would like to get involved in our campaign, please contact the newsdesk on 01633 777011 or send an email to