A PENARTH fashion boutique is celebrating a decade of business.

The Queen B Boutique on Stanwell Road turned 10 years old on Thursday, October 3, and celebrated with a party on Saturday.

Owner Jodie Tanner said: “It started after I was restructured out of my banking career, a job that I loved for 25 years. I was pushed out my role in customer service into one I didn’t love. I didn’t want to spend the rest of my life doing something I didn’t enjoy, so I found a gap in the market and opened a shoe shop. From there, the boutique grew, and we ended up focussing on occasion-wear.

“It’s been hard work for sure, with plenty of long hours. But I think we’ve succeeded these 10 years because we are engaged with customers, listening to what their needs were, and not being afraid to change.

“Part of the success is keeping prices extremely competitive, but with a designer look. It’s that huge level of customer service of an independent boutique, but with a competitive price tag.”

Plenty has changed on the high street since the Queen B’s opening.

“There’s been a massive growth in online trade, which coupled with the takeover of chains made high streets feel a bit soulless,” said Ms Tanner. “Now the tables are turning again. I think the consumer actually wants to support independents again.

“I’m not making any predictions for the future - but in terms of us as a business, I want to build on the occasion-wear trade. We’ve had people travel from all over the country and overseas based on our reputation.

“I’d like to think we’ve been helpful in Penarth’s growth as a town over the years, by bringing in more outside trade. We’re always keen to recommend other places when people ask where to go for a coffee or lunch as well.”

The shop had recently reopened after a refit in September, and Saturday’s celebrations were a hit too.

“The shop was buzzing,” said Ms Tanner. “Customers that have stayed loyal for 10 years came to say congratulations, just a generally great, positive vibe.”

The redesigned shop boasts chandeliers, a revamped mezzanine and a restored Victorian ceiling.