FIFTY-ONE Penarth independent traders will be taking part in a campaign organised by Penarth Business Group to attract visitors to the town centre this Christmas.

After the success of the Totally Locally Fiver Fest which took place last month – where traders made £5 offers for a fortnight – the business group has decided to do its own three-day “extravaganza”.

On November 27, 28 and 29, 51 independents will take part in the ‘Tenner Trail’, with £10 offers in the build up to Christmas.

Penarth Music Centre on Station Approach, Queen B on Stanwell Road, and Hamptons on Ludlow Lane will all be playing Christmas music through speakers for the duration of the Tenner Trail, and the festive plans will continue well into December with challenges aimed at getting people to shop locally.

Penarth Times:

Twenty-seven independents will take part in a Christmas window display competition. Some will do a Christmas puzzle created by Escape Rooms Cardiff, some will do a “guess the Christmas carol” game put together by Cantemus Chamber Choir, and others will do a “guess the Christmas film”.

All players will need to submit their answers to Glass by Design on Station Approach by December 19, and the three winners will receive a hamper each – with gifts from the traders taking part.

Hollie Aldridge at Griffin Books, who has helped organise the campaign, said: “We had overwhelmingly positive feedback from traders after the Fiver Fest. Many traders said they’d had lots of new visitors.

Penarth Times: Hollie Aldridge, Griffin BooksHollie Aldridge, Griffin Books

“This is a way for us to celebrate Christmas in whatever way we can, continue to bring visitors to the town, and say thank you to our shoppers for helping us through this period.

“The Fiver Fest was during the local lockdown – so I’m hoping with fewer restrictions our plans for this will go down even better.”

The full list of £10 offers and traders taking part in the Tenner Trail and the other festivities will be published next week, and a Christmas card will be delivered to more than 4,000 homes with further details.

Organiser of Penarth Business Group Angelina Hall explained: “Penarth residents should receive a Christmas card, but will also be able to pick up the card at any of the participating traders.

“We hope it’s something that is popular among families and friends, and is a way of helping people to come together safely and feel more confident in our town.”