BRYN Terfel, Kathryn Jenkins OBE and Matthew Rhys are among an array of Welsh stars who are welcoming President Obama to Wales for this week’s NATO Summit.
Together with actors Damian Lewis and Helen McCrory and athlete Colin Jackson, they’ve recorded a personal video message from Wales to give the President a flavour of Welsh culture, history and landscape.
President Obama will become the first serving American President to visit Wales when he arrives this week.
The video includes footage of Wales’ famous landmarks and was produced by the Welsh Government for the President in advance of his visit. It is one of a number of Welsh Government-led activities to promote Wales as a destination for business and tourism around the NATOSummit.
In the lead up to the summit marketing activity has been carried out in countries like Germany, France and the United Arab Emirates to promote business links with Wales. Events were held in Nato headquarters, Washington and London to promote Wales.
Around the summit within Wales, the Welsh Government has worked with the UK Government, Newport and Cardiff Councils on city dressing and put branding in place in rail stations, Severn Bridge and Cardiff Airport to welcome delegates to Wales. They have supported the UK Government in preparing welcome packs for the many delegates, support staff and journalists attending the summit.
The Welsh Government has also been working to add a Welsh flavour to the successful GREAT Campaign, promoting Great Britain on the back of the summit, as well as promoting its own ‘Wales Made’ campaign, showcasing the best of Wales tourism, business and trade
The idea for the welcome message to the President was initiated when First Minister Carwyn Jones met recently with the American Ambassador.
The First Minister said: “The NATO Summit will be a unique opportunity to raise global awareness of Wales as a place to visit and do business. While the Summit is only a two-day event our work has been on establishing new partnerships for Wales and activity with long-term value.
“The campaign has focused on Wales’ strengths as a compact and connected country for trade, and a place where universities, industry and business work in close proximity. We want everyone who comes here for the summit to have a warm welcome and know what Wales can offer.”