THE mother of Penarth-born Brexit campaign figurehead Sam Gould, who died of bowel cancer earlier this year, is organising a ball in his honour to raise money to fight the disease.

Father-of-three Mr Gould, who was born and raised in Penarth and went to Evenlode Primary and Stanwell School, died in June this year aged 33, just two months after first being told he had developed the condition.

Upon learning of his diagnosis, Mr Gould, who managed the Brexit campaign in Wales and masterminded Ukip’s 2016 Assembly Election campaign, in which the party won seven seats, vowed to dedicate the remainder of his life to raising awareness of the disease.

A prominent social media user, he filmed a video pledging to raise £10,000 for the charity prior to his death, but was ultimately never able to achieve that aim.

Mr Gould’s mother, June, made a promise to her son on his deathbed that she would raise the money in his honour after he died, and hopes funds raised from the ball will help to achieve just that.

“He had, from the moment he was diagnosed, said he was not going to be political anymore,” said Ms Gould, 54.

“He said ‘for the rest of my life, I’m going to campaign for bowel cancer awareness and raise money for Bowel Cancer UK’.

“He raised more than £5,000 by the time his funeral took place, but he had pledged to raise £10,000.

“I told him literally half an hour before he passed away ‘I know you haven’t beaten this, but we will help you beat it in the sense that we will help raise awareness and help raise that money’. And then he left.

“Once I’d collected myself, I decided I had to pick myself up by my bootstraps and get on with what I promised him I’d do.”

The memorial ball will be held at the Angel Hotel in Cardiff on Friday, January 26 – three days after what would have been Mr Gould’s 34th birthday.

Tickets are £25, including a buffet dinner.

Mr Gould’s former DJ company SG Discos, now run by his mother, will provide music on the night and there will also be a raffle to help raise more money for the charity.

If 100 tickets are sold by mid-December the venue will provide services free of charge, enabling more money to go to charity.

Tickets are available on the SG Discos Facebook page by selecting 'Shop Now'.

Mr Gould was also behind a publicity stunt in 2015 in which he wrote ‘We love Nige’ in sand on a beach in Margate ahead of Ukip’s annual conference - only to have to be rescued when the tide came in.